Your service history is your marketing superpower.
Your customers already trust you in their home. Marketing Etc helps you stay top of mind — with the right offer, at exactly the right time.
Built Around Your Service History
Personalised messages based on each customer's actual job and service records.
AI Does the Work
No marketing agency, no tech staff, no monthly retainer.
Runs Itself
Campaigns go out and replies are handled automatically.
Stop sending the same message to everyone. Start speaking to each customer based on the work you've already done for them.
Marketing Etc turns your existing service records into targeted, personal outreach — automatically.
Blast Campaigns Don't Build Loyalty
Most home service businesses rely on a marketing company that sends the same promotional message to everyone on the list — same text, same offer, every month. Customers ignore it because it feels impersonal and irrelevant.
- ▸No way to know which customers are overdue for seasonal service
- ▸A lawn care customer gets the same message as someone who just had their yard done
- ▸No pricing transparency — customers don't respond to vague "call us for a quote" messages
- ▸You pay every month but have no real proof it's bringing anyone back
"I send a monthly newsletter but honestly, I don't know who reads it or if any of my customers are booking because of it."
Your Service History Is a Goldmine
Every job you've completed is recorded somewhere — in your invoicing software, scheduling app, or even a spreadsheet. Marketing Etc reads that history and builds targeted, personal outreach that feels relevant to each customer.
- ▸Last service date and job type already on record for every customer
- ▸Seasonal reminders timed to when that customer actually needs service again
- ▸Win-back messages for customers who haven't called in over a year
- ▸Thank-you discounts for loyal repeat customers
"Imagine texting a customer: 'Hi Tom — your gutters were cleaned last October. Ready to book before the rains hit?' That's Marketing Etc."
Customers Book Faster When They See the Price
One of the most powerful things you can do is include real pricing in your campaigns. Customers are far more likely to respond to a concrete offer than a vague "call us." Marketing Etc makes this effortless.
- ▸Include a flat-rate coupon directly in the message — no design skills needed
- ▸Describe the offer in plain English: "a $30 off roofing inspection coupon for customers not seen in 6 months"
- ▸AI generates a polished promotional message with the offer clearly stated
- ▸Customers appreciate honesty — no surprise quotes, no follow-up calls to find out the cost
- ▸Drives faster decisions and more bookings from a single campaign
🎟
Real Campaign
Examples
Lawn Care
"Your spring lawn treatment is overdue, Mike. Book this week and save."
$25 off first spring visit
HVAC
"Beat the summer heat — your last A/C tune-up was 13 months ago."
$49 tune-up, all-inclusive
Roofing
"Storm season is here. We haven't inspected your roof since 2023."
Free inspection + $40 off repairs
Garage Doors
"Annual spring tune-up time — keep your door running smoothly."
$35 full service special
How It Works
You do Step 1 — AI handles everything else
Upload Your List
Export your customer and job history as a spreadsheet from any billing or scheduling tool. Upload once — we clean and organise it.
Describe Your Campaign
Tell us in plain English — "send a $40 off coupon to HVAC customers not seen in over a year" — that's all you need to type.
AI Finds & Writes
The system identifies the right customers, segments them by service history, and generates personalised message content automatically.
Campaign Runs Itself
Messages go out via SMS or email. A built-in chatbot handles replies. You're notified only when a personal response is needed.
See Your Results
Log in from any device to track responses, bookings, and engagement — all in one simple dashboard.
Personal Outreach at Scale — Without the Agency
- Your current marketing company sends the same message to everyone — Marketing Etc personalises every outreach to each customer's actual service history
- Include real prices and discount offers — customers book faster when they know exactly what they'll pay
- No monthly retainer to an outside agency — you own your campaigns and your data
- Real-time results dashboard — see which campaigns brought bookings, not just opens
- Works with any scheduling, invoicing, or point-of-sale system — just export a spreadsheet
- No IT setup, no technical training — operational within hours of signing up
Every Customer. Full History. One Screen.
Marketing Etc includes a simple customer management panel — no separate CRM software needed.
- ▸See every customer's complete job and service history at a glance
- ▸Track campaign engagement — who opened, replied, or booked
- ▸Jump directly into any live customer conversation from your dashboard
- ▸Flag customers who are overdue and haven't responded to campaigns
- ▸Works on smartphone, tablet, or computer — no app download required
Your Next Booking Is One Message Away.
No contracts. No tech setup. No agency middleman. Just smarter, personal campaigns that bring your customers back — while you focus on the job at hand.
Email: hello@marketing-etc.ai
Web: www.marketing-etc.ai